Ugly Talk: How Breakout Ecommerce Brands Sell Out During BFCM

Black Friday and Cyber Monday get harder every year because every brand is fighting for the same customer at the same time.

By the time November hits, inboxes are flooded. Ads are more expensive. Discount codes start looking the same. A founder can spend months getting ready and still watch the needle barely move when the sale goes live.

That is the part nobody likes to admit. The holiday season does not reward brands that work the hardest. It rewards the brands that position early for the win, fix the issue before it shows up, and know exactly where revenue is likely to leak.

For this Ugly Talk, we are collaborating with Jay Wright, one of the world’s top ecommerce mentors and coaches for ecommerce founders, to deliver a workshop built for this exact pressure point.

The entire workshop is about tactics, practical tips, and moves you can start applying the same day. Bring the messy questions. The offer that is not converting. The funnel that feels stuck. The BFCM plan you are not sure about yet.

Similar workshops can cost founders thousands of dollars. We are making this one free for ecommerce brand founders in the Ugly Talk room.