Ugly Talk: The Black Friday and Cyber Monday Pre-Game With Shopify

Winning big during the holiday shopping season starts long before shoppers hit checkout. Black Friday Cyber Monday (BFCM) is won by the brands that prepare, test, and plan early, while everyone else is still pretending October is plenty of time.

This Ugly Talk is the pre-game. A room for Shopify founders to talk honestly about how they are preparing for BFCM, what burned them in previous years, and which tools, AI workflows, and Shopify features are actually helping them get ahead.