Ugly Talk: What Agents Can’t Buy (yet)

The next buyer may not be a person scrolling your website. It may be an AI agent acting for them.

That changes the game fast. Agents can research, compare, recommend, negotiate, and buy without getting tired or distracted. They do not care about your clever headline if they cannot read your data, trust your signals, or complete the task.

Most companies are still building for human attention. The next wave may reward companies that are built for machine decision-making too.

This Ugly Talk gets into the messy part of the Agentic Economy. What breaks when agents start influencing what people buy, which tools companies choose, and which brands get surfaced first?

A panel of fintech founders, AI founders, and fintech executives.

After the fireside chat, we’ll have a Builder Showcase, where 6–8 selected founders will each get 2–3 minutes to share what they’re building.