Ugly Talk: What No One Tells Creator-Founders in the Growth Phase

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The growth phase kills more companies than the launch phase. Not because founders stop working. Because they start working on everything.

You survived the build. You got traction. Now there are 40 things on the list and no clear order. Revenue is not scaling the way the content is. The team is too small for the demand and too expensive for the margin.

Then AI shows up. It promises to make everything easier. And it does.