Why the Standard GTM Playbook Won’t Get You Far Anymore

Launching a product is only the first baby step. You can spend days, weeks, or months building something, hit launch, and still hear crickets.

Everyone runs the same standard GTM playbook. Same channels, same launch posts, same best practices. The market is noisier, audiences are more skeptical, and the playbook everyone shares no longer earns traction. Some of our speakers will argue the real gap is not go-to-market at all. It is the work that should happen before it.