Chau Mui

Chau Mui is Co-Founder and Executive Producer of ciaooo! Media, a New York creative culture studio. Through strategy, content, and IRL activations, ciaooo! helps brands turn customers into communities, and communities into superfans. Chau has led that work for Stetson, Zara, and MyFitnessPal, learning what makes community grow on both sides of the equation: measurable returns for the brand and real belonging for the people. Her perspective sits right in the middle, where fandom becomes good business.