Deanna Spoerl

DeAnna Spoerl is a creative strategist, storyteller, and the co-owner of Bear Icebox Communications, a boutique PR agency helping brands turn bold ideas into headlines. With a background that spans fashion, tech, and entrepreneurship, she specializes in elevating emerging voices and underrepresented industries through media, events, and narrative clarity. She’s also the founder of Letty Sparrow, a platform spotlighting luxury fashion designers in Chicago, and a contributor to Entrepreneur magazine, where she writes about leadership, belief, and business breakthroughs. DeAnna’s work centers on helping people and brands build confidence, communicate clearly, and show up with purpose. Known for her straight talk, sharp instincts, and ability to bridge creative vision with strategic execution, she’s helped companies grow—from scrappy startups to award-winning agencies. Whether she’s producing a panel, curating a fashion event, or consulting founders on their brand story, DeAnna leads with authenticity and intention. When she’s not working, you’ll find her practicing yoga, styling outfits, or hanging out with her husband and two kids in Chicago.