Gabby Beckford

Gabby Beckford builds her creator business, @packslight, like an engineer: testing, measuring, and rebuilding rather than chasing trends. It's allowed her to not only survive but scale for 6 years through three completely different eras of the internet: the blog era, the short-form video boom, and now the AI shift changing how audiences find and trust creators. She's grown to 800K+ followers across platforms, partnered with brands from Disney to Microsoft Copilot, and now splits her time between nurturing her Travel and Lifestyle community and advising brands on exactly these creator economy shifts as they evolve.