Liv Truesdell

Liv Truesdell started her career in consumer investment banking, working with food & beverage companies, which ultimately led her to launch FROST Buttercream. FROST is an all-natural Italian Meringue Buttercream made with real butter and egg whites, with ~57% less sugar than a leading buttercream and no palm oils, artificial dyes or preservatives. After hundreds of iterations, Liv created a new premium, refrigerated frosting segment in a category unchanged for ~71 years. FROST launched in NY/NJ retail in 2025, has since expanded across the country, and won the Startup CPG Shelfie Award within its first six months.