Michael Chernow

“I FELL IN LOVE WITH FINDING OUT WHO I WAS AND WHO I COULD BE THROUGH POSITIVE HABITS.”Known for his reputation as both a fitness junkie and prolific foodie, personality-entrepreneur Michael Chernow devised a clever way to combine his passions into one fearlessly optimistic brand. Enter: Kreatures of Habit.Chernow’s foray into consumer products has been a pretty natural next-step in his culinary evolution. After co-founding beloved NYC hotspots like The Meatball Shop and Seamore’s, the serial creative looked to his personal life when developing his latest venture. Always into sports and fitness as a kid, a young Chernow fell out of sports-life in his early teens and landed in the fast-paced party scene of Manhattan. After a decade of excess and bad habits, Chernow was introduced to the art of Muay Thai kickboxing by friend and mentor Marcus TK. It was a moment that would radically transform his life—mind, body and soul. Chernow swiftly began to reap the benefits and positive effects of fitness, keeping to a militant diet regime and introducing meditation and wellness practices into his everyday routine. The reward? Deep self-discovery. Before long, the struggling go-getter was a rising restaurant magnate on an uphill trajectory held together by his healthy habits.Paying homage to that journey, Chernow’s Kreatures of Habit offers a positive platform of fitness, nutrition and wellness resources through Habitual Rituals, alongside MEAL ONE, the DAILY BAR, and KREATURE'S SLEEP. The KOH family of products is Chernow’s antidote to forging positive rituals into your everyday life.