JW Wiseman

JW Wiseman, founder of Curious Elixirs, pioneered the booze-free movement a decade ago, crafting bold, non-alcoholic cocktails before “sober curious” became a term. Under his leadership, Curious Elixirs has become a category leader, promoting mindful consumption through initiatives like The Great Curious Cocktail Party and the upcoming Stay Curious podcast. Committed to redefining social drinking, Wiseman inspires a global community to embrace joy, flavor, and connection without compromise.