Kabir Kurani

Kabir Kurani is a born-and-raised New Yorker from Manhattan who grew up competing in tennis tournaments across the country. Always active and fueled by caffeine, he turned that lifestyle into an idea while studying at NYU, a caffeinated granola snack made for people always on the move. With no business experience, he bootstrapped GetUp from scratch, relying on what he knew best: the hustle and grit of New York City.